Digital marketing for builders.
Get more enquiries, win more quotes and have a marketing system running while you're on site. We set up and run your Google profile, ads and follow-up, then show you the results every week, so you can grow your building business.
Great builders don't always get the work they deserve.
Gaps between big builds
One build finishes and the next one hasn't signed. A few quiet weeks and the crew still needs paying.
The big names own Google
Search "builders near me" and the same few companies fill the map and the ads. You're not one of them yet.
Quotes that go cold
You spend a weekend pricing a reno and never hear back. Nobody followed up, so someone else got the job.
More work, more jobs and a building business you can grow.
We don't sell you likes or clicks. We set up the marketing systems that bring in work, so you can stop chasing jobs and start choosing the projects you want.
Bigger results, less waiting, less effort.
Most marketing makes you wait months, do half the work and guess whether it's working. We built ours the other way round.
More jobs, not more likes
We measure success in enquiries and signed jobs, the things that pay your bills.
You see every lead
Every lead is tracked: where it came from and what it cost. You own your accounts and your data.
Live in about 3 weeks
Your Google profile, tracking and ads are set up and running fast, not months from now.
Done for you
We write the posts, run the ads and follow up the leads. You do the building.
Our 3-step system to get builders more work.
Every building business needs the same three things: to be found, to get enquiries, and to turn those enquiries into booked jobs. Tap each step to see what we do.
1Get foundGoogle Business Profile and SEOTap to see how ↓
When someone searches "builders near me" or "renovation builder Gold Coast", Google shows the map first. We set up and run your Google Business Profile, list every service you offer, from decks and extensions to granny flats and new homes, post your build photos every week and reply to every review.
2Get leadsGoogle and Meta adsTap to see how ↓
Google Ads put you at the top for high-value searches like "home extension builder Brisbane" or "granny flat builder Logan", in only the suburbs you build in. Facebook and Instagram ads show your finished builds to homeowners nearby: ideal for decks, patios, renovations and extensions.
3Win the jobCRM and automatic follow-upTap to see how ↓
Every enquiry lands in your CRM. The customer gets an instant SMS, missed calls get a text back while you're on site, and every quote is followed up automatically, for weeks if that's what it takes, until it's a yes or a no.
Pick the one that sounds like you.
Tap the situation that fits your building business and we'll point you to the right package.
I've just started my own building business
See Visibility →
I'm good at the work, but there are gaps between builds
See Lead Generation →
I get plenty of enquiries, but lose quotes
See Growth →
Most local building jobs start with a Google search.
When someone wants a deck, an extension or a new bathroom, they search Google, look at the map, check the reviews and photos, then ring two or three builders for a quote. A strong Google Business Profile puts you on that shortlist in the suburbs you build in.
- ✓Show up for "builders near me" across your service area
- ✓Win trust with reviews, build photos and quick replies
- ✓Get calls straight from Google, even before someone visits your website
- ✓List every service, from decks and renovations to new homes
Local customer, 2 days ago
Ads let you choose the projects you want, in the suburbs you want.
Google Ads put you at the top when someone is ready to get quotes. Meta ads on Facebook and Instagram put your finished builds in front of homeowners while they're still planning. You pick the jobs worth chasing, like extensions, granny flats or knockdown-rebuilds, and we track what every lead costs.
- ✓Target high-value builds, not just small repair jobs
- ✓Only show ads in the suburbs you actually build in
- ✓Turn ads up when your pipeline is thin and down when you're booked out
- ✓See your leads and cost per lead in every weekly update
The builder who replies first usually gets the first site visit.
You can't answer the phone with a nail gun in your hand or halfway up the frame. A CRM catches every enquiry, replies straight away and keeps following up big quotes for as long as the customer takes to decide, so jobs stop slipping through the cracks.
- ✓An instant SMS reply to every new enquiry
- ✓Missed-call text-back while you're on site
- ✓Automatic quote follow-ups over weeks, not days
- ✓Every lead, quote and job in one place on your phone
Pick how fast you want to grow.
Start by getting found, add ads when you want more work, then add a CRM when you're ready to scale your building business. Upgrade any time.
Visibility
Best for new building businesses that need to get onto Google Maps and start collecting reviews.
- ✓Google Business Profile: weekly posts and review replies
- ✓3 social posts a week on Facebook and Instagram
- ✓1 SEO blog post a week
- ✓SEO, with 30 keywords tracked
- ✓Weekly update, monthly report and 45-minute call
Lead Generation
Best for builders who want a steady flow of renovation, extension and deck enquiries.
- ✓Google Ads management
- ✓Facebook and Instagram ads management
- ✓2 new ad creatives a month
- ✓Conversion tracking with Tag Manager and Analytics
- ✓Leads and cost per lead in every update
Growth
Best for busy building businesses ready to scale without losing big quotes to slow follow-up.
- ✓CRM set up and managed in Pipedrive or Zoho
- ✓Every lead captured automatically with Zapier
- ✓Instant SMS, missed-call text-back and quote follow-up
- ✓Monthly sales pipeline report
Ad spend, software and domains are paid directly by you. 3-month minimum, then month to month. Compare all packages →
Questions builders ask us.
Can't see your question? Ask it in your free strategy session, or email us at info@chargedupdigital.com.au.
I get most of my work from referrals. Do I need marketing?
Referrals are great, but you can't control when they come in. Marketing gives you a second, steady source of enquiries, so your next few jobs are lined up before the current build finishes.
How much should a builder spend on ads?
We recommend starting from about $1,000 a month in ad spend, paid straight to Google and Meta from your own accounts. In your free strategy session, we'll suggest a budget based on your suburbs and the size of the projects you want.
Can you target only the suburbs I build in?
Yes. Your ads and Google profile are set to your service area, so you're not paying for clicks from people you can't get to.
Will I get enquiries for jobs that are too small?
We tell Google which jobs and searches to ignore, like handyman work or commercial fit-outs if you don't do them, and keep tightening that list every month. Your enquiry form can also ask for the project type up front.
My jobs can take months to sign. Does marketing still work?
Yes. Most people take weeks or months to choose a builder, so the CRM keeps following up and keeps you front of mind until they're ready to sign, instead of the quote going cold in your inbox.
Which CRM is best for builders?
Pipedrive suits most small teams because it's simple to use on your phone and easy to track long quotes in. Zoho suits businesses that want more custom workflows. We set up and run both, and can connect Buildxact or Xero.
How quickly will I see more work?
Your Google profile, tracking and ads are usually live within about 3 weeks. Ads can bring enquiries in the first few weeks of going live, while your Google Maps ranking and SEO keep building month on month.
Let's get your building business charged up.
Book a free strategy session. We'll check your Google profile, look at what other builders in your area are doing and show you how to get more work, whether you sign up or not.