Digital marketing for pest control technicians.
Get more work, book more jobs and have customers coming back every year. We set up and run your Google profile, ads and follow-up, then show you the results every week, so you can grow your pest control business.
Great pest controllers don't always get the work they deserve.
Quiet weeks between busy spells
Word of mouth is great until it isn't. One slow month and the van repayments still come out.
The big brands own Google
Search "pest control near me" and the same few names fill the map and the ads. You're not one of them yet.
Customers who never come back
You treat a house once and never hear from them again. Nobody reminded them, so next year they called someone else.
More work, more jobs and a pest control business you can grow.
We don't sell you likes or clicks. We set up the marketing systems that bring in new work and bring past customers back, so you can stop chasing jobs and start choosing them.
Bigger results, less waiting, less effort.
Most marketing makes you wait months, do half the work and guess whether it's working. We built ours the other way round.
More jobs, not more likes
We measure success in enquiries and booked jobs, the things that pay your bills.
You see every lead
Every lead is tracked: where it came from and what it cost. You own your accounts and your data.
Live in about 3 weeks
Your Google profile, tracking and ads are set up and running fast, not months from now.
Done for you
We write the posts, run the ads and follow up the leads. You do the inspections and treatments.
Our 3-step system to get pest control technicians more work.
Every pest control business needs the same three things: to be found, to get enquiries, and to turn those enquiries into booked jobs. Tap each step to see what we do.
1Get foundGoogle Business Profile and SEOTap to see how ↓
When someone searches "pest control near me" or "termite inspection Logan", Google shows the map first. We set up and run your Google Business Profile, list every service you offer, from general pest treatments and termite inspections to cockroaches, rodents and possums, post your job photos every week and reply to every review.
2Get leadsGoogle and Meta adsTap to see how ↓
Google Ads put you at the top for high-value searches like "termite inspection Brisbane" or "pre-purchase pest inspection Gold Coast", in only the suburbs you service. Facebook and Instagram ads show your work to homeowners nearby: ideal for general pest treatments, cockroaches and rodents, and termite barriers.
3Win the jobCRM and automatic follow-upTap to see how ↓
Every enquiry lands in your CRM. The customer gets an instant SMS, missed calls get a text back while you're under a house, every quote is followed up, and past customers get a reminder when their yearly treatment is due.
Pick the one that sounds like you.
Tap the situation that fits your pest control business and we'll point you to the right package.
I've just gone out on my own
See Visibility →
I'm good at the work, but my diary has gaps
See Lead Generation →
I get plenty of work, but lose quotes and repeats
See Growth →
Most local pest control jobs start with a map search.
When there's a rat in the roof or cockroaches in the kitchen, people don't scroll through websites. They search Google, look at the map, check the reviews and call one of the top three. A strong Google Business Profile gets you into that top three in the suburbs you service.
- ✓Show up for "pest control near me" across your service area
- ✓Win trust with reviews, job photos and quick replies
- ✓Get calls straight from Google, even before someone visits your website
- ✓List every service, from general pest and termites to rodents and possums
Local customer, 2 days ago
Ads let you choose the jobs you want, in the suburbs you want.
Google Ads put you at the top when someone is ready to book right now. Meta ads on Facebook and Instagram put your work in front of homeowners before they even start searching. You pick the jobs worth chasing, like termite inspections and barriers, pre-purchase inspections, or general pest treatments, and we track what every lead costs.
- ✓Target high-value termite work, not just one-off sprays
- ✓Only show ads in the suburbs you actually service
- ✓Turn ads up when you're quiet and down when you're flat out
- ✓See your leads and cost per lead in every weekly update
The fastest pest controller to reply usually wins the job.
Someone with rats in the roof wants them gone today, and a home buyer needs their pre-purchase inspection booked fast. A CRM catches every enquiry, replies straight away and follows up every quote. It also reminds past customers when their yearly treatment is due, so repeat work comes back without you chasing it.
- ✓An instant SMS reply to every new enquiry
- ✓Missed-call text-back while you're under a house
- ✓Automatic quote follow-ups until you get an answer
- ✓Yearly treatment reminders that bring customers back
Pick how fast you want to grow.
Start by getting found, add ads when you want more work, then add a CRM when you're ready to scale your pest control business. Upgrade any time.
Visibility
Best for new pest control businesses that need to get onto Google Maps and start collecting reviews.
- ✓Google Business Profile: weekly posts and review replies
- ✓3 social posts a week on Facebook and Instagram
- ✓1 SEO blog post a week
- ✓SEO, with 30 keywords tracked
- ✓Weekly update, monthly report and 45-minute call
Lead Generation
Best for pest controllers who want a steady flow of termite, pre-purchase and general pest jobs.
- ✓Google Ads management
- ✓Facebook and Instagram ads management
- ✓2 new ad creatives a month
- ✓Conversion tracking with Tag Manager and Analytics
- ✓Leads and cost per lead in every update
Growth
Best for busy pest control businesses ready to scale, with every quote and yearly reminder automated.
- ✓CRM set up and managed in Pipedrive or Zoho
- ✓Every lead captured automatically with Zapier
- ✓Instant SMS, missed-call text-back and quote follow-up
- ✓Monthly sales pipeline report
Ad spend, software and domains are paid directly by you. 3-month minimum, then month to month. Compare all packages →
Questions pest control technicians ask us.
Can't see your question? Ask it in your free strategy session, or email us at info@chargedupdigital.com.au.
I get most of my work from referrals. Do I need marketing?
Referrals are great, but you can't control when they come in. Marketing gives you a second, steady source of work for the quiet weeks, and lets you choose the type of jobs you want more of.
How much should a pest control business spend on ads?
We recommend starting from about $1,000 a month in ad spend, paid straight to Google and Meta from your own accounts. In your free strategy session, we'll suggest a budget based on your suburbs and whether you want more termite or general pest work.
Can you remind customers when their next treatment is due?
Yes. On the Growth package, your CRM sends an SMS or email when a customer's yearly treatment or inspection is coming up, so they book with you again instead of searching Google.
Can you target only the suburbs I service?
Yes. Your ads and Google profile are set to your service area, so you're not paying for clicks from people you can't get to.
Will I get enquiries for jobs I don't do?
We tell Google which jobs and searches to ignore, like bird control or commercial work if you don't do them, and keep tightening that list every month.
Which CRM is best for pest control businesses?
Pipedrive suits most small teams because it's simple to use on your phone. Zoho suits businesses that want more custom workflows. We set up and run both, and can connect ServiceM8 or Xero.
How quickly will I see more work?
Your Google profile, tracking and ads are usually live within about 3 weeks. Ads can bring enquiries in the first few weeks of going live, while your Google Maps ranking and SEO keep building month on month.
Let's get your pest control business charged up.
Book a free strategy session. We'll check your Google profile, look at what other pest controllers in your area are doing and show you how to get more work, whether you sign up or not.