Digital marketing for roofers.
Get more work, book more jobs and have a marketing system running while you're up on the roof. We set up and run your Google profile, ads and follow-up, then show you the results every week, so you can grow your roofing business.
Great roofers don't always get the work they deserve.
Busy after storms, quiet after that
A big storm fills the diary for a few weeks. Then the phone goes quiet and the bills still come in.
The big outfits own Google
Search "roofer near me" and the same few names fill the map and the ads. You're not one of them yet.
Quotes that go nowhere
You climb up and quote a roof restoration, then never hear back. Nobody followed up, so someone else got the job.
More work, more jobs and a roofing business you can grow.
We don't sell you likes or clicks. We set up the marketing systems that bring in work, so you can stop chasing jobs and start choosing them.
Bigger results, less waiting, less effort.
Most marketing makes you wait months, do half the work and guess whether it's working. We built ours the other way round.
More jobs, not more likes
We measure success in enquiries and booked jobs, the things that pay your bills.
You see every lead
Every lead is tracked: where it came from and what it cost. You own your accounts and your data.
Live in about 3 weeks
Your Google profile, tracking and ads are set up and running fast, not months from now.
Done for you
We write the posts, run the ads and follow up the leads. You do the roofing.
Our 3-step system to get roofers more work.
Every roofing business needs the same three things: to be found, to get enquiries, and to turn those enquiries into booked jobs. Tap each step to see what we do.
1Get foundGoogle Business Profile and SEOTap to see how ↓
When a roof starts leaking, people search "roofer near me" or "roof leak repair Brisbane" and Google shows the map first. We set up and run your Google Business Profile, list every service you offer, from leak repairs and gutters to restorations and re-roofs, post your before and after photos every week and reply to every review.
2Get leadsGoogle and Meta adsTap to see how ↓
Google Ads put you at the top for high-value searches like "roof restoration Gold Coast" or "re-roofing Logan", in only the suburbs you service. Facebook and Instagram ads show your before and after photos to homeowners nearby: ideal for restorations, gutter replacements and roof checks before storm season.
3Win the jobCRM and automatic follow-upTap to see how ↓
Every enquiry lands in your CRM. The customer gets an instant SMS, missed calls get a text back while you're up on a roof, and every quote is followed up automatically until it's a yes or a no.
Pick the one that sounds like you.
Tap the situation that fits your roofing business and we'll point you to the right package.
I've just gone out on my own
See Visibility →
I'm good at the work, but it's feast or famine
See Lead Generation →
I get plenty of enquiries, but lose quotes
See Growth →
Most local roofing jobs start with a map search.
When water is dripping through the ceiling after a storm, people don't scroll through websites. They search Google, look at the map, check the reviews and call one of the top three. A strong Google Business Profile gets you into that top three in the suburbs you service.
- ✓Show up for "roofer near me" across your service area
- ✓Win trust with reviews, before and after photos and quick replies
- ✓Get calls straight from Google, even before someone visits your website
- ✓List every service, from leak repairs and gutters to full re-roofs
Local customer, 2 days ago
Ads let you choose the jobs you want, in the suburbs you want.
Google Ads put you at the top when someone needs a roofer right now. Meta ads on Facebook and Instagram put your before and after photos in front of homeowners before they even start searching. You pick the jobs worth chasing, like restorations, re-roofs or gutter replacements, and we track what every lead costs.
- ✓Target high-value jobs, not just small patch-ups
- ✓Only show ads in the suburbs you actually service
- ✓Turn ads up before storm season and down when you're booked out
- ✓See your leads and cost per lead in every weekly update
The fastest roofer to reply usually wins the job.
You can't answer the phone on a roof with a screw gun in your hand. A CRM catches every enquiry, replies straight away and reminds you, and your customer, about every quote, so jobs stop slipping through the cracks, even when a storm brings a rush of calls in one afternoon.
- ✓An instant SMS reply to every new enquiry
- ✓Missed-call text-back while you're up on a roof
- ✓Automatic quote follow-ups until you get an answer
- ✓Every lead, quote and job in one place on your phone
Pick how fast you want to grow.
Start by getting found, add ads when you want more work, then add a CRM when you're ready to scale your roofing business. Upgrade any time.
Visibility
Best for new roofing businesses that need to get onto Google Maps and start collecting reviews.
- ✓Google Business Profile: weekly posts and review replies
- ✓3 social posts a week on Facebook and Instagram
- ✓1 SEO blog post a week
- ✓SEO, with 30 keywords tracked
- ✓Weekly update, monthly report and 45-minute call
Lead Generation
Best for roofers who want a steady flow of restoration, re-roof and repair jobs.
- ✓Google Ads management
- ✓Facebook and Instagram ads management
- ✓2 new ad creatives a month
- ✓Conversion tracking with Tag Manager and Analytics
- ✓Leads and cost per lead in every update
Growth
Best for busy roofing businesses ready to scale without losing quotes to slow follow-up.
- ✓CRM set up and managed in Pipedrive or Zoho
- ✓Every lead captured automatically with Zapier
- ✓Instant SMS, missed-call text-back and quote follow-up
- ✓Monthly sales pipeline report
Ad spend, software and domains are paid directly by you. 3-month minimum, then month to month. Compare all packages →
Questions roofers ask us.
Can't see your question? Ask it in your free strategy session, or email us at info@chargedupdigital.com.au.
I get most of my work from referrals. Do I need marketing?
Referrals are great, but you can't control when they come in, and storm work comes and goes with the weather. Marketing gives you a steady source of work for the quiet months, and lets you choose the jobs you want more of.
How much should a roofer spend on ads?
We recommend starting from about $1,000 a month in ad spend, paid straight to Google and Meta from your own accounts. In your free strategy session, we'll suggest a budget based on your suburbs and the jobs you want.
Can you target only the suburbs I service?
Yes. Your ads and Google profile are set to your service area, so you're not paying for clicks from people you can't get to.
Will I get enquiries for jobs I don't do?
We tell Google which jobs and searches to ignore, like solar panel cleaning or commercial work if you don't do them, and keep tightening that list every month.
Can you help me make the most of storm season?
Yes. We get your Google profile and ads ready before storm season, turn up leak repair and storm damage ads when the weather hits, and the CRM makes sure every call in the rush gets a reply.
Which CRM is best for roofers?
Pipedrive suits most small teams because it's simple to use on your phone. Zoho suits businesses that want more custom workflows. We set up and run both, and can connect ServiceM8, Tradify or Xero.
How quickly will I see more work?
Your Google profile, tracking and ads are usually live within about 3 weeks. Ads can bring enquiries in the first few weeks of going live, while your Google Maps ranking and SEO keep building month on month.
Let's get your roofing business charged up.
Book a free strategy session. We'll check your Google profile, look at what other roofers in your area are doing and show you how to get more work, whether you sign up or not.