Digital marketing for plumbers.
Get more work, book more jobs and have a marketing system running while you're under the sink. We set up and run your Google profile, ads and follow-up, then show you the results every week, so you can grow your plumbing business.
Great plumbers don't always get the work they deserve.
Quiet weeks between call-outs
Word of mouth is great until it isn't. One slow week and the van repayments still come out.
The big franchises own Google
Search "plumber near me" and the same few names fill the map and the ads. You're not one of them yet.
Quotes that go nowhere
You quote a hot water system on Monday and never hear back. Nobody followed up, so someone else got the job.
More work, more jobs and a plumbing business you can grow.
We don't sell you likes or clicks. We set up the marketing systems that bring in work, so you can stop chasing jobs and start choosing them.
Bigger results, less waiting, less effort.
Most marketing makes you wait months, do half the work and guess whether it's working. We built ours the other way round.
More jobs, not more likes
We measure success in enquiries and booked jobs, the things that pay your bills.
You see every lead
Every lead is tracked: where it came from and what it cost. You own your accounts and your data.
Live in about 3 weeks
Your Google profile, tracking and ads are set up and running fast, not months from now.
Done for you
We write the posts, run the ads and follow up the leads. You do the plumbing.
Our 3-step system to get plumbers more work.
Every plumbing business needs the same three things: to be found, to get enquiries, and to turn those enquiries into booked jobs. Tap each step to see what we do.
1Get foundGoogle Business Profile and SEOTap to see how ↓
When a pipe bursts or a drain blocks, people search "plumber near me" or "emergency plumber Logan" and Google shows the map first. We set up and run your Google Business Profile, list every service you offer, from blocked drains and leaking taps to hot water and gas fitting, post your job photos every week and reply to every review.
2Get leadsGoogle and Meta adsTap to see how ↓
Google Ads put you at the top for high-value searches like "hot water system replacement Brisbane" or "blocked drain plumber Gold Coast", in only the suburbs you service. Facebook and Instagram ads show your work to homeowners nearby: ideal for hot water upgrades, bathroom renos and gas fitting.
3Win the jobCRM and automatic follow-upTap to see how ↓
Every enquiry lands in your CRM. The customer gets an instant SMS, missed calls get a text back while you're under a house, and every quote is followed up automatically until it's a yes or a no.
Pick the one that sounds like you.
Tap the situation that fits your plumbing business and we'll point you to the right package.
I've just gone out on my own
See Visibility →
I'm good at the work, but my diary has gaps
See Lead Generation →
I get plenty of enquiries, but lose quotes
See Growth →
Most local plumbing jobs start with a map search.
When the hot water goes cold or water is coming through the ceiling, people don't scroll through websites. They search Google, look at the map, check the reviews and call one of the top three. A strong Google Business Profile gets you into that top three in the suburbs you service.
- ✓Show up for "plumber near me" across your service area
- ✓Win trust with reviews, job photos and quick replies
- ✓Get calls straight from Google, even before someone visits your website
- ✓List every service, from blocked drains to hot water and gas
Local customer, 2 days ago
Ads let you choose the jobs you want, in the suburbs you want.
Google Ads put you at the top when someone needs a plumber right now. Meta ads on Facebook and Instagram put your work in front of homeowners before they even start searching. You pick the jobs worth chasing, like hot water replacements, blocked drains or bathroom renos, and we track what every lead costs.
- ✓Target high-value jobs, not just leaking taps
- ✓Only show ads in the suburbs you actually service
- ✓Run after-hours ads only when you're taking emergency calls
- ✓See your leads and cost per lead in every weekly update
The fastest plumber to reply usually wins the job.
You can't answer the phone with your head under a sink or crawling under a house. On urgent jobs, the customer just rings the next plumber on the list. A CRM catches every enquiry, replies straight away and follows up every quote, so jobs stop slipping through the cracks.
- ✓An instant SMS reply to every new enquiry
- ✓Missed-call text-back while you're on the tools
- ✓Automatic quote follow-ups until you get an answer
- ✓Every lead, quote and job in one place on your phone
Pick how fast you want to grow.
Start by getting found, add ads when you want more work, then add a CRM when you're ready to scale your plumbing business. Upgrade any time.
Visibility
Best for new plumbing businesses that need to get onto Google Maps and start collecting reviews.
- ✓Google Business Profile: weekly posts and review replies
- ✓3 social posts a week on Facebook and Instagram
- ✓1 SEO blog post a week
- ✓SEO, with 30 keywords tracked
- ✓Weekly update, monthly report and 45-minute call
Lead Generation
Best for plumbers who want a steady flow of hot water, drain and call-out jobs.
- ✓Google Ads management
- ✓Facebook and Instagram ads management
- ✓2 new ad creatives a month
- ✓Conversion tracking with Tag Manager and Analytics
- ✓Leads and cost per lead in every update
Growth
Best for busy plumbing businesses ready to scale without losing quotes to slow follow-up.
- ✓CRM set up and managed in Pipedrive or Zoho
- ✓Every lead captured automatically with Zapier
- ✓Instant SMS, missed-call text-back and quote follow-up
- ✓Monthly sales pipeline report
Ad spend, software and domains are paid directly by you. 3-month minimum, then month to month. Compare all packages →
Questions plumbers ask us.
Can't see your question? Ask it in your free strategy session, or email us at info@chargedupdigital.com.au.
I get most of my work from referrals. Do I need marketing?
Referrals are great, but you can't control when they come in. Marketing gives you a second, steady source of work for the quiet weeks, and lets you choose the type of jobs you want more of.
How much should a plumber spend on ads?
We recommend starting from about $1,000 a month in ad spend, paid straight to Google and Meta from your own accounts. In your free strategy session, we'll suggest a budget based on your suburbs and the jobs you want.
Can you target only the suburbs I service?
Yes. Your ads and Google profile are set to your service area, so you're not paying for clicks from people you can't get to.
Will I get enquiries for jobs I don't do?
We tell Google which jobs and searches to ignore, like DIY parts, plumbing courses or commercial work if you don't do them, and keep tightening that list every month.
Can you get me more emergency call-outs?
Yes, if you want them. We can run ads for searches like "emergency plumber" or "burst pipe" only during the hours you're happy to take calls, and switch them off when you're not.
Which CRM is best for plumbers?
Pipedrive suits most small teams because it's simple to use on your phone. Zoho suits businesses that want more custom workflows. We set up and run both, and can connect ServiceM8, Tradify, simPRO or Xero.
How quickly will I see more work?
Your Google profile, tracking and ads are usually live within about 3 weeks. Ads can bring enquiries in the first few weeks of going live, while your Google Maps ranking and SEO keep building month on month.
Let's get your plumbing business charged up.
Book a free strategy session. We'll check your Google profile, look at what other plumbers in your area are doing and show you how to get more work, whether you sign up or not.