Digital marketing for HVAC technicians.
Get more work, book more jobs and have a marketing system running while you're on the tools. We set up and run your Google profile, ads and follow-up, then show you the results every week, so you can grow your air conditioning business all year, not just in summer.
Great HVAC techs don't always get the work they deserve.
Flat out in summer, quiet in winter
In December you can't answer every call. By June the phone has gone quiet and the van repayments haven't.
The big outfits own Google
Search "aircon installation near me" and the same few names fill the map and the ads. You're not one of them yet.
Quotes that go nowhere
You quote a ducted system on Monday and never hear back. Nobody followed up, so someone else got the job.
More work, more jobs and an air conditioning business you can grow.
We don't sell you likes or clicks. We set up the marketing systems that bring in work all year, so you can stop chasing jobs and start choosing them.
Bigger results, less waiting, less effort.
Most marketing makes you wait months, do half the work and guess whether it's working. We built ours the other way round.
More jobs, not more likes
We measure success in enquiries and booked jobs, the things that pay your bills.
You see every lead
Every lead is tracked: where it came from and what it cost. You own your accounts and your data.
Live in about 3 weeks
Your Google profile, tracking and ads are set up and running fast, ready for the next hot spell.
Done for you
We write the posts, run the ads and follow up the leads. You do the installs and services.
Our 3-step system to get HVAC technicians more work.
Every air conditioning business needs the same three things: to be found, to get enquiries, and to turn those enquiries into booked jobs. Tap each step to see what we do.
1Get foundGoogle Business Profile and SEOTap to see how ↓
When someone searches "aircon repair near me" or "split system installation Logan", Google shows the map first. We set up and run your Google Business Profile, list every service you offer, from split systems and ducted installs to servicing, cleaning and heat pumps, post your job photos every week and reply to every review.
2Get leadsGoogle and Meta adsTap to see how ↓
Google Ads put you at the top for high-value searches like "ducted air conditioning Brisbane" or "split system installation Gold Coast", in only the suburbs you service. Facebook and Instagram ads show your work to homeowners nearby: ideal for installs before summer, servicing and cleaning, and heat pumps in the cooler months.
3Win the jobCRM and automatic follow-upTap to see how ↓
Every enquiry lands in your CRM. The customer gets an instant SMS, missed calls get a text back while you're in a roof space, and every quote is followed up automatically until it's a yes or a no.
Pick the one that sounds like you.
Tap the situation that fits your air conditioning business and we'll point you to the right package.
I've just gone out on my own
See Visibility →
Summer's flat out, but winter has gaps
See Lead Generation →
I get plenty of enquiries, but lose quotes
See Growth →
Most local aircon jobs start with a map search.
When the aircon stops working in the middle of a heatwave, people don't scroll through websites. They search Google, look at the map, check the reviews and call one of the top three. A strong Google Business Profile gets you into that top three in the suburbs you service.
- ✓Show up for "aircon repair near me" across your service area
- ✓Win trust with reviews, job photos and quick replies
- ✓Get calls straight from Google, even before someone visits your website
- ✓List every service, from split systems and ducted to servicing and cleaning
Local customer, 2 days ago
Ads let you choose the jobs you want, in the suburbs you want.
Google Ads put you at the top when someone is ready to book right now. Meta ads on Facebook and Instagram put your work in front of homeowners before they even start searching. You pick the jobs worth chasing, like ducted systems, multi-split installs, or servicing before the summer rush, and we track what every lead costs.
- ✓Target high-value installs, not just small repair call-outs
- ✓Only show ads in the suburbs you actually service
- ✓Turn ads up when you're quiet and down when you're flat out
- ✓See your leads and cost per lead in every weekly update
The fastest aircon tech to reply usually wins the job.
You can't answer the phone in a hot roof space, and when it's 35 degrees outside people ring around and book whoever gets back first. A CRM catches every enquiry, replies straight away and reminds you, and your customer, about every quote, so jobs stop slipping through the cracks.
- ✓An instant SMS reply to every new enquiry
- ✓Missed-call text-back while you're in the roof
- ✓Automatic quote follow-ups until you get an answer
- ✓Every lead, quote and job in one place on your phone
Pick how fast you want to grow.
Start by getting found, add ads when you want more work, then add a CRM when you're ready to scale your air conditioning business. Upgrade any time.
Visibility
Best for new air conditioning businesses that need to get onto Google Maps and start collecting reviews.
- ✓Google Business Profile: weekly posts and review replies
- ✓3 social posts a week on Facebook and Instagram
- ✓1 SEO blog post a week
- ✓SEO, with 30 keywords tracked
- ✓Weekly update, monthly report and 45-minute call
Lead Generation
Best for HVAC techs who want a steady flow of install, service and repair jobs, not just in summer.
- ✓Google Ads management
- ✓Facebook and Instagram ads management
- ✓2 new ad creatives a month
- ✓Conversion tracking with Tag Manager and Analytics
- ✓Leads and cost per lead in every update
Growth
Best for busy air conditioning businesses ready to scale without losing quotes to slow follow-up.
- ✓CRM set up and managed in Pipedrive or Zoho
- ✓Every lead captured automatically with Zapier
- ✓Instant SMS, missed-call text-back and quote follow-up
- ✓Monthly sales pipeline report
Ad spend, software and domains are paid directly by you. 3-month minimum, then month to month. Compare all packages →
Questions HVAC technicians ask us.
Can't see your question? Ask it in your free strategy session, or email us at info@chargedupdigital.com.au.
I get most of my work from builders and referrals. Do I need marketing?
Builder work and referrals are great, but you can't control when they come in. Marketing gives you a second, steady source of homeowner work for the quiet months, and lets you choose the type of jobs you want more of.
How much should an air conditioning business spend on ads?
We recommend starting from about $1,000 a month in ad spend, paid straight to Google and Meta from your own accounts. You can lift it before summer and ease off in winter. In your free strategy session, we'll suggest a budget based on your suburbs and the jobs you want.
What about the quiet months in winter?
We shift the focus to work that suits the season, like servicing and cleaning, heat pumps and reverse cycle heating, so the phone keeps ringing after summer ends.
Can you target only the suburbs I service?
Yes. Your ads and Google profile are set to your service area, so you're not paying for clicks from people you can't get to.
Will I get enquiries for jobs I don't do?
We tell Google which jobs and searches to ignore, like car aircon regas or commercial refrigeration if you don't do them, and keep tightening that list every month.
Which CRM is best for HVAC businesses?
Pipedrive suits most small teams because it's simple to use on your phone. Zoho suits businesses that want more custom workflows. We set up and run both, and can connect ServiceM8, simPRO or Xero.
How quickly will I see more work?
Your Google profile, tracking and ads are usually live within about 3 weeks. Ads can bring enquiries in the first few weeks of going live, while your Google Maps ranking and SEO keep building month on month.
Let's get your air conditioning business charged up.
Book a free strategy session. We'll check your Google profile, look at what other HVAC techs in your area are doing and show you how to get more work, whether you sign up or not.